The 4 W’s of Business Development

The title was just a hook to get the attention of all those akin to the 4 P’s and the 3 C’s – unfortunately business development (unlike marketing or sales) is not so well defined and is best kept ambiguous. And why not – it is indeed in a way dealing with ambiguity, being comfortable about the ambiguity (however the returns expected are not ambiguous!) Please see the following link for some great examples of the ROI What is Business Development? The first response you get is usually – “it is NOT sales, it is beyond marketing or it is sales, marketing and … Continue reading The 4 W’s of Business Development

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A to Z for Start-up Team/Entrepreneurs

Random thoughts on my learning (or lot of un-learning!) so far…please note that I am not a William Shakespeare (nor a serial entrepreneur, by definition not even an entrepreneur…realized that my class is tagged as intrapreneur=somebody else’s money + risk but (some of) your ideas), and so the post is intended to pass on a sense of A to Z in… A – Attitude I would rate attitude higher than skills when you are recruiting the first 50 employees. “Hire for attitude, train for skill” see  http://blogs.hbr.org/taylor/2011/02/hire_for_attitude_train_for_sk.html B – Big Dreams  it doesn’t cost you to dream BIG (yes, keep a … Continue reading A to Z for Start-up Team/Entrepreneurs

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